One of the biggest buzz topics in insurance marketing right now is social networking, the practice of users sharing links, talking to one another and catching up via web-based tools available through personal computers, mobile phones and now tablet PCs like the iPad.
People can’t stop talking about it and its effect on how business is done. Some are saying it’s the new fact of insurance marketing and is here to stay; others dismiss it as a fad.
As much as it may seem to be the realm of teenagers, and despite how quickly social networking has exploded, the honest truth is that it is most certainly not going away.