One of the biggest buzz topics in insurance marketing right now is social networking, the practice of users sharing links, talking to one another and catching up via web-based tools available through personal computers, mobile phones and now tablet PCs like the iPad.
People can’t stop talking about it and its effect on how business is done. Some are saying it’s the new fact of insurance marketing and is here to stay; others dismiss it as a fad.
As much as it may seem to be the realm of teenagers, and despite how quickly social networking has exploded, the honest truth is that it is most certainly not going away.
17 Feb
Posted by Laura Lopez as Insurance
In insurance marketing, it is not unusual for your customer to be contacted by several insurance agents. He or she may be uncomfortable, overwhelmed or being pulled in too many directions by agents who are trying to sell him or her a policy. The customer’s not sure whom to trust.
You can probably relate to this. We’ve all been in situations where several people are asking for your time and attention and it’s hard to know who to listen to. And in those situations, whom would you have likely ended up listening to? Probably the person you felt the best connection with. The o